PartⅠ Organizing a Professional Trade Show展覽篇 Chapter One Planning a Trade Show(項目策劃) Chapter Two Undertaking the aroject(接受任務) Chapter Three Sales Promotion(招展階段) Chapter Four Pushing for Decision of Participation(催促參展) Chapter Five Follow-up Services for Exhibitors(展商參展服務) Chapter Six Reception Work On-Site(現場接待) Chapter Seven Media Relations(媒體公關) Chapter Eight After-show Work(展後總結) PartⅡ Organizing a Professional Conference會議篇 Chapter Nine Association Meeting Planning(會議策劃) Chapter Ten Execution of the Meeting Plan(會議實施) 附錄